Siebel Marketing: Marketing Manager

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This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You'll develop an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition.

Learn To:

    Create segments and segment trees and load them into campaigns. Use the List Format Designer to create export list formats. Utilize the Email Marketing Server to create personalized email campaigns. Create marketing plans, programs, campaigns and responses. Manage events and marketing lists./li> Manage marketing lists. Understand the Siebel Marketing architecture.

Benefits to You

By taking this course, you'll develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you'll develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.

Code Titre Durée Prix HT
7800 Siebel Marketing: Marketing Manager 5 jours Nous consulter


  • Understand Siebel Marketing terminology
  • Understand the Siebel Marketing architecture
  • Create Segments
  • Create Segment Trees
  • Use Answers and Dashboards to analyze marketing data
  • Create Marketing Plans, Programs and Campaigns
  • Use the List Format Designer
  • Manage marketing lists
  • Manage marketing responses
  • Create personalized email marketing campaigns
  • Manage events
  • Plan and budget marketing activities
  • Understand campaign load formats


  • Administrator
  • Analyst
  • Architect
  • Developer
  • End User
  • Implementer
  • Manager


  • Siebel Business Analyst
  • Oracle BI EE navigation skills
  • Basic knowledge of Windows navigation
  • Siebel navigation skills


Oracle CRM On Demand Administration Essentials


50% paratique et 50% Théorie


Siebel Marketing Overview

  • Identifying components of Siebel Marketing Suite
  • Understanding closed-loop marketing

Siebel Marketing Architecture

  • Identifying components of the Siebel Marketing architecture
  • Marketing clients
  • Oracle BI EE
  • Email Marketing Server

Marketing Terminology and Process Flow

  • Explaining marketing terminology
  • Campaigns, Offers and Treatments
  • Budget Requests, Funds and Initiatives
  • Executing Stand-alone campaigns
  • Executing marketing programs
  • Executing marketing plans

Segment Designer

  • Understanding the segment designer interface
  • Creating simple and complex segments
  • Moving and changing criteria blocks
  • Understanding counts
  • Cross subject area queries
  • Grouping criteria blocks
  • Generate lists from segments

Creating Segment Trees

  • Explaining the purpose of segment trees
  • Splitting and sampling
  • Working with segment tree branches

Marketing Plans, Programs, Campaigns and Events

  • Identifying Siebel Marketing objects and their relationships
  • Offer Management
  • Events
  • Campaigns
  • Wave
  • Programs
  • Stages
  • Marketing Plans

Using List Format Designer

  • Understanding List Format Types
  • Creating List Formats
  • Combining Data Sets
  • Sorting and Splitting
  • Formatting
  • Previewing List Output

List Management

  • Describing the List Management Process
  • Importing External Lists
  • Creating Internal Lists

Response Management

  • Describing the Response Management Process
  • Integrating with Sales
  • Tracking Responses

Email Marketing

  • Creating an Email Campaign
  • Personalizing and Editing Email Marketing Templates
  • Understanding Conditional Fields
  • Understanding Advanced Email Marketing Features
  • Launching Email Campaigns

Event Management

  • Describing the Event Management Process
  • Defining Event Plans, Events and Sessions
  • Managing Invitations
  • Managing Registrations

Marketing Planning, Budgeting and Financial Tracking

  • Creating Marketing Plans
  • Creating Budget Requests
  • Understanding approval cycles
  • Setting goals
  • Tracking expenses and budgets

Marketing Analytics

  • Using Oracle BI Answers
  • Using Oracle BI Dashboards
  • Creating ad-hoc analyses


Oracle Siebel


Oracle Soebel, Marketing